In 2023, authors can explore various options for marketing their work. Social media remains essential, and authors should ensure they are active on popular platforms. Engagement across social media platforms will increase your chances of gaining new readers. Additionally, authors can look into virtual events such as book tours or webinars. It doesn’t sound new, but it is all in the approach. Here is a bit more detail on the top five new tips for authors marketing their books:
Top five new tips for authors
- Use social media to your advantage. Social media is a great outlet to connect with readers, share content, and promote your book. Make sure you have a presence on platforms like Facebook, Instagram, and TikTok and use them to engage with your potential readers.
- Reach out to book bloggers and reviewers. Many book bloggers and reviewers specialize in reviewing books in your genre. Reach out and see if they would be interested in reviewing your book. This can be a great way to get your book to potential readers.
- Create a mailing list. Building a mailing list is a great way to stay in touch with your readers. You can use it to send updates about your books, special offers, and more.
- Make use of content marketing. Content marketing is great for getting the word out about your book. It helps to develop blog posts, videos, and other types of content to share with your readers and potential readers.
- Use influencer marketing. Influencer marketing gets your book in front of potential readers. Find influencers in your genre and ask if they would have interest in promoting your book.
Many of these techniques have been around for ages, but until you find the right combination of the five, you could be missing out on potential new readers of your work. Every method has a rhythm that will work to your advantage. The top five new tips for authors marketing their books can help if you implement them. It’s a matter of trying them all to see what you can yield regarding attention, feedback, and fans. It’s still a surprise when I receive messages from readers who discovered me from a blog, Instagram, or a TikTok post. Try a new author today.